Mistakes happen.

It is how we learn.

I once asked a clients competitor to help him out. This was a mistake.

After the incident, it was requested that I come to a meeting with my manager to be berated. Then, he asked me never to come back to his office. I was thrown out.

A mistake that resulted in losing a customer.

Was it the end of the world? No.

I consider a mistake a small failure. Something that didn’t work.

The benefit of making mistakes is learning. The more you make, the more you learn.

Making mistakes usually occurs because you crossed a line. The problem is, we typically don’t know where the line is until we’ve already crossed it.

Don’t be afraid to find the line.

Let’s face it, you’re learning.

Good luck and good selling!

Lie to me because I like it.

I want to be flattered.

This is why we say the customer is always right. Flatter the customer so they continue to work with us.

We say we want the truth, but the reality is we like to be lied more. The truth may be apparent, but that doesn’t mean we care.

A few lies we enjoy:

• The customer is always right.
• We serve the customer.
• It is easier to find a job when you have a job.
• Our employees are our greatest asset.
• Customer service is our competitive advantage.
• Our price is too high.
• I’m the decision maker.

Why is the lie better?

It reaffirms our position. It makes us think we are engaging in the correct processes. It confirms we do not need to change.

Sometimes it’s easier to accept the lie than be forced to change.

Does that make it right?

Good luck and good selling!