Thoughts about the marketing mix

Tried, true, and proven through decades of use.

Sure, there are a few other models. But, all those models contain these four elements.

In tech, it’s common to be “product driven”.

Which means there is likely a “product team”.

When you’re on a product team, it’s clear which “P” you’re responsible for.

If you’re not on the product team, the “P” you manage is a little less clear.

A good question to ask is, what “P” (or “P’s”) does your team manage?

Logan Rivenes