Johnny Cash released Folsom Prison Blues in 1955.
It wasn’t until many years later that he managed to actually land himself in prison, if only for a night.
While Cash sang about and played in prisons, having never been, he was speaking a truth.
At the time, not entirely his own truth, but his audiences.
He was a master at it. Wearing black as a symbol for the neglected. He was the man in black.
It was his trade mark.
It’s what he sang.
He sang a truth about an audience. And, they loved him for it.
I love him for it.
The same holds true for our marketing.
Understanding our audience. Telling a story that’s their truth.
We buy stories, so tell a great story.
All you need is three chords and the truth.