Three chords and the truth

Johnny Cash released Folsom Prison Blues in 1955.

It wasn’t until many years later that he managed to actually land himself in prison, if only for a night.

While Cash sang about and played in prisons, having never been, he was speaking a truth.

At the time, not entirely his own truth, but his audiences.

He was a master at it. Wearing black as a symbol for the neglected. He was the man in black.

It was his trade mark.

It’s what he sang.

He sang a truth about an audience. And, they loved him for it.

I love him for it.

The same holds true for our marketing.

Understanding our audience. Telling a story that’s their truth.

We buy stories, so tell a great story.

All you need is three chords and the truth.

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