Johnny Cash released Folsom Prison Blues in 1955.

It wasn’t until many years later that he managed to actually land himself in prison, if only for a night.

While Cash sang about and played in prisons, having never been, he was speaking a truth.

At the time, not entirely his own truth, but his audiences.

He was a master at it. Wearing black as a symbol for the neglected. He was the man in black.

It was his trade mark.

It’s what he sang.

He sang a truth about an audience. And, they loved him for it.

I love him for it.

The same holds true for our marketing.

Understanding our audience. Telling a story that’s their truth.

We buy stories, so tell a great story.

All you need is three chords and the truth.