Lie to me because I like it.

I want to be flattered.

This is why we say the customer is always right. Flatter the customer so they continue to work with us.

We say we want the truth, but the reality is we like to be lied more. The truth may be apparent, but that doesn’t mean we care.

A few lies we enjoy:

• The customer is always right.
• We serve the customer.
• It is easier to find a job when you have a job.
• Our employees are our greatest asset.
• Customer service is our competitive advantage.
• Our price is too high.
• I’m the decision maker.

Why is the lie better?

It reaffirms our position. It makes us think we are engaging in the correct processes. It confirms we do not need to change.

Sometimes it’s easier to accept the lie than be forced to change.

Does that make it right?

Good luck and good selling!