“That doesn’t work anymore.”

A naïve statement used when an activities effectiveness is lower.

Currently, in business, this is often associated with cold calling and outbound sales.

Both are making a resurgence in popularity.

Why?

They work.

Just because the effectiveness of an activity is not as high as before, doesn’t mean it no longer works. It is not dead.

This goes for cold calling, email marketing, and advertising.

All work with varying degrees of success. Though, the success is not as high as when they were first popularized.

To ignore an entire channel of possible lead generation and business revenue is foolish.

Just because an activity is more competitive, difficult, and less effective as it once was, does not make it dead.

Good luck and good selling!