Three staples are the bare minimum needed when attaching fabric to a couch frame.

At least according to Jack White.

What is the bare minimum for a rock band?

Drums and a guitar.

Hence, why the White Stripes were a two-piece band.

Jack White is a master of working in constraints.

Guitars that are difficult to play. Touring with two bands. Forced 2-week recording deadlines.

All artificial constraints. But, his belief is that true creativity comes from constraints.

Our marketing also benefits from constraints.

A niche audience. Specific acquisition costs. Resources. Conversion rates. Time.

With abundance, constraints force us to focus.

What constraints are you putting on your work?

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