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Buzzwords tend to be viewed negatively.

This is most likely because sales and marketing professionals get ahold of them, and then abuse them.

Even if abused, they are extremely useful. Necessary.

Why?

Buzzwords typically have a specific meaning. Yes, some may argue semantics about what they mean, but in general everyone knows what you mean when using a buzzword.

This is useful in communication. Especially when we are not always communicating on a personal level.

I have no problem with buzzwords, and at times I like them.

They are easy to use and everybody knows what you mean.

Good communication is making it easy for the other person to clearly understand your idea.

Good luck and good selling!