I got a cold email from a sales rep Friday afternoon.
It was the first cold email and I booked a meeting.
I didn’t book the meeting because the email was particularly well written.
Subject line was generic. Content was generic.
But, it was effective, because I booked the meeting.
Why did I?
I booked the meeting because my colleagues have been speaking about them internally.
Mostly just, “it would be nice to give company x a try”. Really, the comments have been in passing.
Then, the sales reps email lands in my inbox.
I said yes. Off the 1st email.
This is a great example of outbound sales efforts complimenting marketing.
I’ve seen this company’s advertising. I’ve read their blog content. My colleagues spoke about them. Then, I get hit with the cold email.
That’s how B2B deals get started.
Multiple people are involved.
It’s about creating a swell within a company. Getting colleagues to talk. Then, they’re interested enough to chat.
There is nothing creative in this example. It is just building a sales and marketing system, that works together to consistently book meetings and close sales.
It’s as simple as that.
I won’t be the end decision maker, but I will have a use case for the product.