Have you tried to launch a blog?

It’s a great lesson in continuous execution.

You plan the blog. Launch your website. Develop your content strategy.

Then, you hit publish on your first post.

Crickets. Nothing happens.

But, that’s to be expected.

Now, you might be able to buy traffic, but organically, nothing is going to happen.

After you publish a few posts and webpages, and you continue to have zero traffic, you might think, is my strategy working?

It’s likely your strategy is just fine.

What needs to happen, is continuing to execute for a long period.

I’d say 12-18 months.

Come up with your idea. Build your strategy. Then, hunker down and write your blog posts for 12-18 months.

And just like that, it took 18 months for your blog to become an overnight success.

This might true for more than just a blog.